Starting an email newsletter is one of the best things you can do to help establish your credibility and make a stronger, more personal connection with your readers. However, it's getting tougher and tougher to get people to subscribe. Here are 3 reasons people aren't subscribing to your newsletter and what you can do to help them along.
They're Afraid
First, there's a difference between subscribing to an email newsletter and subscribing to a marketing list. Most people are afraid to subscribe to your newsletter because they think you're just going to use it as an opportunity to send them all those promotional emails that Internet Marketers are known for.
Make it clear to your readers that your newsletter is packed full of relevant, useful information and that you don't intend to try to sell them anything. And then stick to your word. Don't ask them to join your list, either. Instead, ask them to subscribe to your newsletter.
You Aren't Telling Them Why They Should Give You Their Email Address
Offering a free gift for subscribing to your list is a common ploy among Internet marketers and your readers are on to you. If they think all they're going to get is a free download, no matter how great it is, most people will not subscribe to a list.
The will, however, subscribe to a newsletter if they know it's going to be filled with helpful tips and information, something they can use. Something other than promotional rhetoric. And the term 'newsletter' implies they're going to be receiving this quality information from you on a regular basis - something else your subscribers will like.
Don't worry. A lot of your readers aren't going to subscribe the minute you put that opt-in form on your blog. Every time you send out another issue of your newsletter, remind your blog readers that they're missing out on some great information. Each time you do you'll have more people subscribe.
You're Not Targeting Your Audience
It could be that you're not being specific enough when you tell your readers about your newsletter. Simply telling them you're publishing a weekly newsletter filled with tips isn't enough. Solve one specific problem with your newsletter, just like you do your blog content.
For example, let's say you have the ever-popular dog training blog. If you've been trying to push your Dog Training newsletter without any luck, try narrowing your focus to one problem. Start a newsletter for New Puppy Training and one for Training Your Dog To Run an Obstacle Course and one for Training Your Service Dog. There's nothing that says you can't have more than one newsletter.
Before you can effectively ask your readers to subscribe your newsletter you need to be sure that you understand the difference between your list subscribers and your newsletter subscribers because you need to treat them differently from the very beginning. You can send your information-packed newsletter to both groups and they'll love you for it. But your newsletter subscribers aren't going to be happy when you send them those promotional emails.
In fact, take a look at your open rate on your marketing list and compare it to the open rate on your newsletter. If it's not that great, you might want to consider sending your newsletter to both groups instead of sending all that marketing garbage. Since they're already on your list you should try to make them happy.
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